For the past week and a half, I’ve been reporting on a social media CEO who’s been slashing product management staff, taking a hands-on role with product decisions and extolling the benefits of spending longer hours in the office. It wasn’t Elon Musk.
Instead, Snap co-founder and CEO Evan Spiegel has taken the hard-core mantle from Musk as Spiegel tries to lift Snap’s business out of its ad slump, I reported Tuesday. As I talked to more than a dozen current and former employees, the Musk comparisons came easily—and independently of me bringing it up. People told me Spiegel was in his “Elon era” or his “Elon moment.” They pointed to him criticizing engineers for spending too much time angling for promotions, rather than developing software, and remarking on how few employees he sees working late at the office.
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