Hi - it's Ann. I write about e-commerce and retail for The Information. Before we get into today's column, some breaking news: YouTube is laying off around 100 employees focused on supporting content creators and other partners. The layoffs come amid a reorganization of many of YouTube’s business teams and broader cuts this month at YouTube’s parent company Google. The cuts follow layoffs at Patreon, Linktree and other smaller startups serving creators over the last two years.
Now onto today’s newsletter…
For the most part, M&A has been in a slump recently. But for beauty startups, it’s been full steam ahead. Beauty conglomerates such as Unilever, L’Oreal and Shiseido have recently been snapping up brands that have won passionate audiences on social media, where companies have made inroads with younger consumers.
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