More than four years ago, Jess Maddox, an assistant professor of digital media at the University of Alabama, pitched a course to teach students how to create content. Her department wasn’t interested. This spring semester, she started teaching a course about just that.
“It was important for me to build and advocate for a class like this because there's such a myth that anybody can be a creator, anybody can be an influencer, anybody can go viral,” Maddox said in an interview. “But it takes so much work.”
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