Politicians used to make pilgrimages to military veterans and labor union members as they hit the campaign trail. This year they’re courting creators.
President Joe Biden’s reelection campaign is hiring a director of digital partnerships to work with creators to “amplify Joe Biden’s message and reach key voting blocs,” according to a job posting. Staffers have also discussed tapping a creator representative in every U.S. state this year, according to a person familiar with the talks. Donald Trump, meanwhile, is getting a boost from an independent band of creators making pro-Trump memes.
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