Threads Courts Reality TV Creators

We’re starting the week off with a scoop about Instagram’s efforts to court creators. 

Instagram’s Threads recently invited some creators to join “Pops,” a new community of reality TV and pop culture creators on the text-based app. Among other incentives, it will offer challenges where creators compete to win unnamed “special prizes,” we are the first to report. Separately, the Meta Platforms-owned app is giving holiday bonuses to some creators for posting Reels and photos.