In the third quarter, TikTok users sent more than $250 million worth of digital gifts to U.S.-based livestreamers on the video app, my colleague Erin reported last week. Those virtual tips are turning into significant revenue for creators. TikTok turns over half of those proceeds—calculated after paying Apple and Google app store fees and payments fees—to creators.
TikTok’s rivals, however, are even more generous with the tip shares. As our chart above shows, creators on Twitch, X, Instagram and Facebook can take home 71% to 100% of livestreaming tips.
0 Commentaires