A senior Twitter manager told employees that the company’s daily revenue on Tuesday was 40% lower than the same day a year ago, underscoring the crisis facing its core ads business, according to a person with direct knowledge.
In a staff meeting on Tuesday, Siddharth Rao, an engineering manager overseeing the engineers working on Twitter’s ad business, also told employees in a presentation that more than 500 of Twitter’s top advertisers have paused spending on Twitter since Elon Musk took over in October.
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