Kyra, a 5-year-old startup that helps creators produce content and connect with advertisers, raised $15 million in Series A funding led by Bonnier Ventures, the startup exclusively told The Information. LionTree, Firstminute Capital, Guardian Group Media Ventures and Torch Capital participated. The new funding more than doubles Kyra’s previous total funding of $12.7 million, according to data-provider PitchBook. Alongside the funding, the startup announced the launch of Kyra Platform, a marketplace for brands to hire creators for campaigns.
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