If you’re a TikTok user (and if the platform’s recommendation algorithm deems it so), get ready to see a lot more videos spruced up with AR effects. Today, the ByteDance-owned social video platform has opened up its new AR development app Effect House for all users.
First teased in a closed beta last August, Effect House is TikTok’s answer to Meta’s Spark AR and Snap’s Lens Studio—a set of tools for creating and publishing AR effects that users can apply to their own TikTok videos. For now, Effect House’s tools are still very much in beta, as they’re available only on Mac computers and come with “a handful of known bugs and issues.” But Effect House is already capable of powering some fairly sophisticated AR, and there are early signs that TikTok is serious about making it into a big deal for the platform:
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