Next month, New York City is set to begin requiring employers to list salary ranges on job postings, a new law aimed at increasing pay transparency. For social media creators, the equivalent—figuring out how much they should get paid by advertisers for sponsored posts—has long been a source of confusion.
“It’s an uncomfortable thing to even ask,” said longtime YouTube creator Shannon Beveridge on a panel I moderated last month at the annual tech and arts festival, South by Southwest.
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