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The Flaws in CEO Management-By-Twitter

Elon Musk’s decision to poll Twitter on whether he should sell stock in Tesla triggered endless news coverage this week, as reporters and commentators dissected what he was really up to. The smartest take—in this Wall Street Journal commentary—was that Musk was giving himself cover for what would have been a tax-driven decision to sell stock anyway. The poll then, was theater (he has been unloading some stock, with more sales reported today.)

Musk is a showman, of course, but his Twitter activity doesn’t seem to distract him too much from running some sizable companies successfully. The same can’t be said of Adam Aron, the CEO of the AMC movie theater chain, who is trying to emulate Musk’s approach to management via Twitter. Late Thursday, for instance, Aron tweeted that AMC was now accepting various cryptocurrencies as payment at its theaters, fulfilling a promise made to crypto enthusiasts months ago. He, too, has run Twitter polls on whether AMC should also accept Dogecoin—the answer was yes, and AMC is working on it—along with another cryptocurrency, Shiba Inu. The jury is still out on that one.

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