Non-fungible tokens have scored a touchdown with a new partnership between the National Football League and blockchain startup Dapper Labs. The NFL said Wednesday that it’s partnering with Dapper to develop NFTs of video highlights from professional football games.
Dapper has already had success with these digital, blockchain-based assets when it comes to sports: it created NBA Top Shot, a marketplace for NFTs of popular NBA moments that has handled $722 million in sales since launching publicly in October, according to NFT data provider CryptoSlam. Now the startup, which said last week it had raised $250 million in new funding, wants to do something similar with the NFL by creating NFTs of historic moments and memorable plays.
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