If you ask the typical TV executive about the challenges of video streaming, they’re likely to use one word: churn. Unlike cable TV, streaming services let viewers chop and change their subscriptions at a moment’s notice, complicating the companies’ ability to build an audience and make money. Telecom giant Verizon sees an opportunity to help—and to make money.
Verizon is pitching entertainment companies on its ability to help them manage their streaming subscriptions by marketing their services through discounted bundles. Last year, Verizon launched a discounted offering of Netflix and Paramount Plus for its wireless and broadband customers, followed later in the year with a $10 offering of Netflix and Warner Bros. Discovery’s Max service, a 41% discount of what subscribers would pay for the two services separately. Verizon executives say these offers meet a need for consumers, who are grappling with numerous streaming subscriptions that are harder to manage than old-fashioned cable TV service.
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