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Why Disney’s Hulu Buyout Will Cost At Least $5 Billion More

How much should Walt Disney Co. pay to buy Comcast’s 33% stake in Hulu, the video-streaming service best known for “Only Murders in the Building” and “The Bear”?

It’s shaping up to be the most contentious entertainment industry deal of 2024. And guess what: Disney is likely to be on the hook for billions more, on top of the $8.6 billion down payment it was scheduled to make by Friday to finalize the deal. Our estimate is that Hulu should be valued at around $45 billion, which would mean Disney owes another $5 billion or so.

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