The past few years have brought an explosion of creator economy startups that tended to focus on one niche offering, say tax help or online courses. As many struggle with a drop in venture funding, some boot-strapped companies have been expanding.
Whalar, best known for influencer marketing and managing creators, has quietly launched several new divisions over the last few years. These include a studio to help creators sell their own products, a business developing and selling its own software to other influencer marketing firms, and a gaming unit focused on building Fortnite experiences. On Monday, the 340-person company announced its latest division: a college-like campus for creators and their teams called Lighthouse.
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