The creator economy is global, but many creators make content in only one language. To reach more fans, some creators are replacing the audio with a translated version, known as dubbing. But dubbing can cost as much as $75 per minute, according to Bunny Studio, which provides creative services including voiceovers.
Generative artificial intelligence may change that, though. In addition to YouTube, at least three venture-backed companies released AI-powered dubbing tools for creators this year. Our chart shows a sampling of the companies focused on using this feature for creators, though other companies, including Unilingo and Vidby, also offer dubbing.
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