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AWS Overhauls 60,000-Person Sales Team to Fix ‘Fiefdoms,’ Customer Complaints

Matt Garman, head of sales at Amazon Web Services, plans to reorganize his more than 60,000-person team to address problems that have pierced the world’s biggest cloud provider’s aura of invincibility and created an opening for Microsoft and other rivals.

Early next year, Garman will consolidate teams that developed conflicting sales strategies and change how AWS assigns technical staff to help customers, among other things, after some of those clients expressed dissatisfaction with its current practices, according to people familiar with the plans, as well as an internal memo.

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