A young man with a shaved head and leather jacket bounces up and down in New York’s Union Square, chanting “TGIF” as viewers send him a stream of tips costing a few cents each. For more than an hour, he reacts to each tip as it comes in, shouting about a “glizzy” when a viewer sends him a hot dog, bobbing endlessly as he imitates a videogame character.
It’s quite a switch from the 10-second clips TikTok is best known for. But TikTok executives are hoping these livestreams can be an enormous business, perhaps even bigger than the advertising that now drives the app, given the potential of livestreams to generate tipping revenue and a cut of sales from live shopping.
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