Just a few years ago, an ad-free social media network would have seemed like an oxymoron. But more have started testing subscriptions to ad-free versions of their apps, which could generate revenue beyond digital advertising—and in some cases, placate regulators. Our latest chart shows how their offerings compare.
Last week, TikTok confirmed it was testing an ad-free subscription to its app. The tests follow Meta Platforms, which has proposed subscriptions to ad-free versions of Facebook and Instagram in Europe. In Meta’s case, the ad-free offering responds to rising privacy regulations that give European users more control over the data they share with advertisers.
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