Funding for U.S. creator economy startups is showing slow signs of recovery after hitting a record low during the first quarter of the year, although it’s nowhere near the funding bonanza of 2021. Deals for services startups such as payments company Karat and link-in-bio and commerce startup Komi helped drive investments.
U.S. funding for creator economy startups fell more than 52% to $255.4 million during the third quarter compared to the same period last year, according to the latest update from The Information’s Creator Economy Database. That decline was roughly comparable to the second quarter and an improvement from the first quarter, when funding plunged more than 85% year-over-year.
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