Erin Woo here, reporting from Snap’s Partner Summit in sunny Santa Monica, Calif. The big news for creators from the one-day developer conference: Snapchat is doubling down on sharing revenue from ads inserted into creators’ disappearing Stories to incentivize them to keep posting on the app.
Snapchatters with at least 50,000 followers and 25 million monthly Snap views and who post at least 10 stories a month can get revenue payouts. In the past, the program was open only to Snap Stars, Snap’s biggest creators.
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