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Disney’s Hulu Deal Ain’t Over Till It’s Over

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Among many newsmaking statements during his debut earnings season as Disney’s recently returned CEO, Robert Iger declared that “everything is on the table” concerning the Hulu-Disney relationship. Over the years, Disney has amassed a two-thirds stake in the legacy streaming service. A big chunk arrived within its 21st Century Fox acquisition in 2019, and it then struck a deal with co-parent Comcast for an option to buy the rest.

That deal had a five-year window, meaning Iger has until January 2024 to decide what to do. He has essentially three options:

  1. Buy the last 33% of Hulu from Comcast for at least $9 billion, based on the fair market value the two companies agreed upon way back when.
  2. Entertain Comcast’s openly stated interest in buying the rest of Hulu.
  3. Something else.

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