Elle Griffin's Substack career over the last two years is a testament to how tech platforms have transformed what it means to be an aspiring novelist.
The former content marketing writer found success on Substack by taking a page from Alexandre Dumas and Charles Dickens: starting in 2021, she serialized her gothic and utopian novels to her newsletter subscribers, who are both paid and non-paid. Griffin had hypothesized that serial fiction, where readers pay a monthly or yearly subscription, would be a better way for writers to earn money compared to traditional publishing, where writers pitch their book draft in the hopes of securing a publisher, or self-publish on sites like Amazon.
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