Instagram has evolved from photos to videos to… text?
On Tuesday, parent company Meta Platforms said it had made Notes, a new format to share short text posts on Instagram, available worldwide. Instagram began testing the feature this summer. It’s an opportune time to roll out a text feature amid turmoil at Twitter. Celebrities, including musician Elton John, have in recent days announced they’ve left Twitter, and creators and users have an eye on alternatives.
But this move isn’t a play for creators. Notes are restricted to users’ friends, which makes it hard for a creator to share them with larger audiences. So far, posts are only visible to followers that a user follows back, or people on their Close Friends list. Notes are ephemeral, and similar to Stories, they vanish after 24 hours.
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