Amazon is working on a stand-alone app for watching sports content, a source with direct knowledge of the plan told The Information. The move comes as CEO Andy Jassy doubles down on the company’s streaming ambitions.
Jassy recently highlighted streaming rights for live sports in particular as a place he’ll likely keep spending even as Amazon steps up its efforts to cut costs in other areas of its business. And the plan for a separate app suggests Amazon could be thinking about new ways to squeeze revenue out of the billions of dollars in deals it has inked to stream live sports events, which so far it has included in the standard Prime membership.
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