Firework, a startup building technology to enable livestream shopping, has laid off 10% of its staff just months after SoftBank led its $150 million Series B round at a $750 million valuation, according to an email sent to employees on Tuesday, which was viewed by The Information. The layoffs come as more tech companies introduce live shopping, to mixed success.
YouTube has been hosting live shopping events, while TikTok has linked up with the startup TalkShopLive, according to The Financial Times. Pinterest has also hosted live shopping events.
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