The urge among internet companies to copy TikTok is about to take over your home screen.
Two years ago, YouTube and Facebook rushed to introduce short-form videos that capitalized on the exploding popularity of TikTok. Now these companies as well as new startups like Mixo are trying on different features, like full-screen video.
The latest: Amazon is testing a feature in its app to show users products that borrows from TikTok’s features, such as photos that take over the phone screen, The Wall Street Journal reported. Amazon’s test, which is primarily a feed of still images, is a contrast with Amazon’s typical shopping experience: recommended content through its search results, sponsored posts, influencer landing pages and “recommended” tags on its search pages.
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