Earlier this month, Amazon said it would close dozens of bookstores, pop-up shops and other brick-and-mortar outlets, ending a detour into a part of physical retailing that had caused some head-scratching in recent years. Those aren’t likely to be the last of the quixotic Amazon experiments that the company’s CEO, Andy Jassy, scales back or kills entirely.
Amazon’s shuttering of the 68 retail locations was one of Jassy’s most visible tactical changes since he replaced Jeff Bezos last July as CEO. It has prompted speculation that Jassy might decide it’s time to cut bait on—or at least cut back on—other projects from the Bezos era that have run their course. Delivery drones and Amazon’s wackier hardware devices could all be targets of Jassy’s red pen, former Amazon executives and managers told The Information. Below we identify four Amazon projects that could wind up on the chopping block.
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