As Russia continues to lay siege to Ukraine, we’re continuing to see an outpouring of statements and support from tech companies the world over. Snap, for instance, pledged over $15 million to relief organizations in Ukraine. In doing so, Snap has also recognized that its long-ago purchase of a young Ukrainian startup helped lay “the foundation” for its AR platform.
In fact, Snap has made two acquisitions of Ukrainian AR-related startups over the years. The company says it still has employees in the country, and is working to assist and relocate them. In other words, Snap wouldn’t be where it is today in the AR world without the help of Ukrainian tech talent. And that is a testament to the role that Ukraine has played in this developing sector of the tech industry, as I also noted in Tuesday’s column about WE/AR.
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