Adobe isn’t wasting any time implementing its metaverse growth strategy. We learned Monday that Adobe is buying Toronto-based startup Brio XR, maker of a set of no-code cloud-based tools for presenting 3D content on the web or with AR/VR. The deal could help Adobe pair its growing set of 3D tools with publishing tools suited to social media and ecommerce platforms.
Brio began as an offshoot of Canadian visual effects studio Spin VFX. In an announcement posted to LinkedIn, Brio co-founder Dave Cardwell said the Brio team “will contribute to Adobe’s Creative Cloud 3D authoring and experience design teams.” But what the deal means for Brio’s 40,000-plus users is a big unknown.
0 Commentaires