PayPal is rarely paired with the term creator economy these days, but that could soon change. A Bloomberg report that the online payments company is in late-stage talks to buy Pinterest, in a deal that could value it at $45 billion, suggests PayPal wants to get more closely bound with social commerce.
In doing so, it would join companies from Facebook to a slew of shopping startups in our Creator Economy Database jumping on this emerging trend, an extension of the role influencers like Kim Kardashian have played in recommending products they are paid to endorse. In social commerce, online celebrities bring their followers to the apps, where they stand to make money via sponsorships or directly selling products. The platforms benefit by gaining users’ time and potentially a cut of the sales.
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